Gap
Designer, Men’s Active
Designed the men’s active line, representing $160 million in annual retail
Researched global markets and special events for new trends, fabrics, and techniques
Ensured seasonal lines to suited both market trends and business strategies
Directed graphic concepts for t-shirt and fleece programs
Completed technical design packages, communicated daily with global vendors, and conducted fit sessions to ensure production-ready presentation samples
Presented seasonal collections to merchandising team, and contributed to store visuals